Platinum Experience
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Tucked away in one of Southborough’s historic neighborhoods, in a building that is quintessential New England, Platinum is truly unique! The boutique is designed to provide you the bride and your entourage with an intimate, relaxed setting in which to find your dream dress. Once you walk through the door, we hope you feel instantly at ease! We love working with women and you can tell! At Platinum, our goal is to make every bride, as well as her friends and family, feel welcome and respected. We are honored to share this experience with you!

For your bridal appointment, you will have exclusive use of the Platinum Suite. The Platinum Suite is a concept unique to Platinum. Consisting of an expansive, private dressing room with attached sitting room, you and your party can enjoy a glass of champagne as you model the beautiful gowns for your friends and family in a private, intimate setting!

We understand every bride possesses her own unique style so we offer personalized support and honest advice in all aspects of your decision making. Your individuality is very important and we are committed to finding a gown that embodies you on your special day.

Platinum’s signature look is elegant and timeless, befitting of a New England bride. We can do everything from elaborate to simple, but always with a little flair. Come in and see for yourself! Each designer gown is hand selected and most can be customized to fit your needs. They are carefully handcrafted from the finest fabrics and silks, and exclusive for our brides. A designer label on a wedding gown is like a signature on a work of art. Every designer stands alone in vision and method — unique and worth the investment. Our exquisite gowns range in price from $900 to $4,000. We also offer the finest collection of bridesmaid, flower girl and mother of the occasion attire along with accessories, including veils, headpieces, jewelry and purses.
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